Black Friday's the name of the Friday following Thanksgiving in the USA. It's a day where retailers offer big sales on their products. They often open earlier and close later too. Amazon introduced Black Friday sales in 2010 and since then it's become more popular across the UK.
Black Friday deals
It’s time for Black Friday 2024. And we’ve got some of our best ever Black Friday offers – we’re slashing prices and offering huge discounts on phones, tablets and more.
Black Friday's back
Need a present for someone special? Or maybe it’s time to treat yourself to a shiny new device. Either way, we’ve got epic Black Friday deals you’ll love.
Save up to £635 on Samsung Galaxy S24
After a SIM? Get unlimited data for just £20 a month
Save up to £288 on iPhone 15
Get super-fast 5G Home Broadband for just £19 a month
Black Friday SIM Only deals
Get 250GB data SIM for £15
Get 40GB data SIM for £10
Black Friday iPhone deals
Black Friday Samsung deals
Our best Black Friday Android offers
Save £441 on Google Pixel 9
Save £384 on Google Pixel 8a
Save £360 on HONOR 200
Save £684 on HONOR Magic V3
Save £677 on Motorola Razr 50 Ultra
Save £475 on Motorola Edge 50 Neo
Black Friday accessory deals
Get Google Pixel Buds A and Google Pixel Buds Pro half price
Save £40 on AirPods 3rd Gen
Our big Black Friday Pay As You Go deal
20% off – Get 100GB Data Pack for just £12
Only available online, for a limited time.
Black Friday offers for existing customers
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Frequently asked questions
There are lots of explanations on how Black Friday got its name. Most refer to the Friday after Thanksgiving in the USA. Some say the name came from the heavy vehicle and pedestrian traffic that happens on the day. And others say that it was because of the increase in workers calling in sick to get a 4-day weekend. But now, it's more commonly associated with big sales and offers.
Our Black Friday offers come to an end at 23:59 on Monday 2 December 2024.
Our Black Friday deals will be back in November 2024. In the meantime, you can view all of our current offers on our latest offers page.
Cyber Monday happens on the Monday after Black Friday. Although Black Friday deals are now available online, it started out as an in-store promotion and Cyber Monday was created to encourage people to buy deals online too.