Meet the Xiaomi 12 Series

The new Xiaomi 12 series is here, and the brand known for affordability isn’t holding back with the release of the Xiaomi 12 5G and Xiaomi 12 Pro 5G. We’re dubbing these two new options from Xiaomi, small but mighty and packed with enough technology to challenge any industry leading phone on the market today.

Both phones feature a crystal clear 50MP rear camera to capture your best moments of Summer 2022. The Xiaomi 12 Pro has Sony’s new IMX707 sensor to capture 120% more light than past phones such as the Mi 11. Another standout feature of the 12 series is the introduction of fast charging, which means you can triple your scroll time without running out of battery life.

The Xiaomi standard for cameras is quite high, from phone to phone the 50MP rear camera is a staple for the company. Both the 12 and 12 Pro share this front camera that was designed to amplify low light photos, but this is where the similarities end.

Get studio quality shots on the 12 with it’s 32MP front camera or focus on the smallest details with the 5MP macro lens. Use the main camera to capture dynamic and sharp daytime photos during all your summer activities. In terms of shooting indoors, the Xiaomi 12 retains a significant amount of detail and sharpness.

In comparison the 12 Pro is simply a step up and probably better suited for those who love to dabble in phone photography. Equipped with a state-of-the-art triple camera array including a 50MP rear camera, a 50MP ultrawide camera, and a 50MP telephoto camera.  It includes shooting modes such as auto, pro, video, portrait, night, panoramic, slow motion, vlog and so much more. Xiaomi ProFocus, One-click AI cinema, and more provide you with cinematic capabilities and professional special effects. So, there’s plenty of room to flex your creativity with the 12 Pro whether you fancy yourself a vlogger, director in the making, or simply the certified family gathering photographer.

Considering their palm sized compactness, you’d think the 12 and 12 Pro were lacking in the battery department but it’s the complete opposite. The 12 has a reasonably sized battery at 4500mAh and the 12 Pro is only slightly larger at 4600mAh so you’re not really missing out on much capacity. Both phones can last through a regular day of normal phone activity, but if you’re a gamer don’t expect them to last the entire day.

Xiaomi did a great job of making sure the charging is superfast for users who are a bit more screen time focused such as gamers and vloggers. The 12 can get to 90% within just 30 minutes of charging and the 12 Pro comes with a 120W charger for an even faster charge.

With the release of the 12 and 12 Pro, there is bound to be comparisons to the older version the Mi 11 because the phones look so different on the surface. Consider the 12 series an upgrade and not a complete exit from what you already know and love about the Mi 11. The first immediate difference is the size, as the 12 series is considerably smaller and mainly for those who enjoy a compact looking phone.

The main differences lie in the design of the cameras, performance, and battery life. The Mi 11 came out the gate with a curved camera that was soon copied in the industry. This designed is stripped back in the 12 series as Xiaomi has reverted to a simple rectangle camera. If performance is what you’re looking for then the 12 series is slightly more impressive than the Mi 11. The 12 series is Xiaomi’s first phone to use the Qualcomm Snapdragon 8 Gen 1 Chip and will most likely be the standard moving forward.

Now a days battery life is king, and most phone users are looking for a phone that will be able to handle anything from updating social media, on the go business meetings or editing a video. Against the Mi 11 the 12 series definitely delivers on its battery life promise and can handle a whole day of performing. The 12 series comes with a 67W charger which can get you to 100% charge in 39 minutes, whereas the Mi 11 has a 55W plug and achieves the same charge in 39 minutes.

When it comes to affordable and high performing phones Xiaomi is an industry leader. So, it is no surprise that the Xiaomi 12 and Xiaomi 12 Pro do not disappoint. If you love small phones, taking photos that capture every detail and a powerful battery, these phones are for you.

The Xiaomi 12 series is for anyone who loves the look and feel of a smaller phone, photographers that want to capture small details and super-fast charging.

You can buy the Xiaomi 12 and the Xiaomi 12 Pro from Three, online or instore today.  But if the 12 Series doesn’t take your fancy, we also stock other Xiaomi phones such as the Xiaomi 11T Pro and the Redmi Note 11 Pro.

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