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Create valued customer relationships

June 12, 2024

Trust is critical for modern businesses. The relationship businesses build between their brand and the customer is the key to everything from reputation, experience and loyalty to the profit and growth.

However, trust has changed in recent years. It used to be developed through face-to-face interaction, and repeated communication with specific people. Now, in the digital age, we face different challenges.

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Learn how from the RAC and Three Business 

While technology grants convenience and more ways to connect with customers, it also adds an extra layer of complexity in trying to cultivate trust through many communication channels.

Despite these changes, one thing remains the same: trust in business is hard won and easily lost. Years of work can be put into great service and delivery, only to be hobbled by one poor experience.This means it's vital for businesses to see the value of trust and the transformative impact it can have on their business, and take the right steps to ensure they are cultivating it for the long term.

Three Business and the RAC's eGuide on building trust in modern business is free to download.

Read our eGuide to discover Three Key Learnings to build relationships with customers from Three Business and the RAC.

Download and read our full eGuide below to discover: 

1. Why trust is vital in modern work

2. How trust is earned and lost

3. The values Three Business and the RAC have around trust

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We've created an in-depth eGuide that explores the ways both Three Business and the RAC embody this, creating crucial trust between business and customer through service, experience and delivery - often in the most challenging of situations. 

Exceptional Customer Experiences

A strong relationship between business and customer is deeply entrenched in trust. This becomes clearer when we learn from a recent Forbes study that trusted brands outperform competitors by 400%. While PwC research shows that trust impacts business perception and performance in everything from how competent a business is viewed as, to how its employees behave.

“The Three network is constantly innovating and evolving to ensure we’re meeting customer needs. For example, we know our customers use 2.2 times more data than the average UK user.We take that into account with capacity for high data traffic, using the latest technology.
Ensuring our customers are well served in this way helps us build trust. When you prove to your customers you are there to support them, loyalty follows on.”
Three Business 

In short, trust pays. However, not all brands experience trust in the same ways. Rather, it changes according to the type of customer you have, how that customer is serviced, and the ways in which that customer engages with your brand.

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All brands make promises, whether through their products and services or experience. Elevating trust is all about knowing what yours is, putting it at the heart of the business, and ensuring a laser focus from everyong on delivering on it. 

“Our members trust us to look out for them when things go wrong. Building and maintaining that trust underpins everything we do.
We want every RAC member to feel comfortable and confident that when they need us, we’ll be there.”
RAC Business

Three Business and RAC are pleased to announce benefits for customers and members with up to 30% off [1] Business Breakdown Cover.

  • Offer small print

    Savings based on www.rac.co.uk/business non-offer prices as at 22/05/24

    RAC Business Breakdown is arranged and administered by RAC Motoring Services and provided by RAC Motoring Services and/or RAC Insurance Limited. RAC Motoring Services is authorised and regulated by the Financial Conduct Authority. Their FCA number is 310208. RAC Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Their FCA number is 202737. You can check this information on the Financial Services Register here.

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